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Kanika Tiwari, who led Flipkart as director - strategy and growth, Flipkart Ads, has joined Swiggy as head of monetization - Swiggy Instamart.
Tiwari shared in a note, "I want to thank Flipkart for the opportunities and experiences gained during my tenure. I am grateful to all the leaders I got to work with, who helped me become the professional I am today. Looking forward to this new chapter and contributing to Swiggy's success."
Tiwari began her career at Ericsson as an engineer and then interned at Flipkart. Then, she joined Rivigo, and her innings at Flipkart began as management trainee - brand ads solution, where till her departure, held various roles in different capacities.
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
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