Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Virat Kohli and his manager Bunty Sajdeh part ways: Report
The reason for the split is not known. However there are rumours that Kohli may set up his own company who will manage his brand activities, according to a report by CricketNext.
Virat Kohli was the first cricketer to sign a Rs 100 crore deal with Puma. The brand had actually onboarded him for Rs 110 crore. Sajdeh had a big role to play in locking in this deal for Kohli.
Virat Kohli and Bunty Sajdeh have decided to part ways. Kohli joined Cornerstone Sajdeh's talent management company a decade ago. The reason for the split is not known. However, there are rumours that Kohli may set up his own company that will manage his brand activities, according to a report by CricketNext.
According to industry reports, Kohli’s brand is valued at $237.7 million in 2020 and saw a steep fall of 21% in 2021 at $185.7 million. His brand value has seen a decline for two consecutive years, especially after he left the captaincy of the men’s cricket team. However, he still stands out as the most valued and marketable celebrity. He has been the face of brands across sectors from auto to fashion to tech. The list includes Audi India, Manyavar, Puma, Myntra and Fire-Boltt and many more top brands.
Kohli was the first cricketer to sign a Rs 100 crore deal with Puma. The brand had actually onboarded him for Rs 110 crore. Sajdeh had a big role to play in locking in this deal for Kohli.
Being the most followed sportsperson after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post.
SPOTLIGHT
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.