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VML elevates Manas Lahiri as executive growth partner, India
Previously, he was the executive client officer at VML.
During his previous tenure as managing director at Havas Creative India, Manas Lahiri played a pivotal role in reshaping the agency, driving key business wins, and strengthening client relationships, further added the company in a statement.
Manas Lahiri, who led VML as executive client officer, has been elevated to the position of executive growth partner. His skills ranged from team management, business analysis, analytical skills, business planning, business development, advertising, team leadership, financial analysis, budgeting, digital marketing, brand management, marketing strategy and business strategy.
Lahiri began his career at Reliance Industries as sales associate, and went on to work across Samsung Mobile, Motorola, Contract India, McCann, Ogilvy & Mather, Creativeland Asia, Havas and Famous Innovations.
At Samsung Mobile, as brand manager - mobile devices, he was part of the corporate marketing team, his responsibility was to ensure smooth project management in terms of product or campaign launches, budgeting, and coordination with both media and creative agencies. He was part of the team that launched over 50 products within a span of four years ranging from multimedia, android and windows platforms to Tabs.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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