Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
WPP Media has named Vinish Mathews as head - team Fulcrum, South Asia.
Mathews brings over 22 years of leadership experience across India, China, and Southeast Asia, spanning FMCG, Technology, FinTech, E-Commerce, Consumer Durables, Automotive, and Tourism. He is no stranger to Fulcrum, having previously driven strategic planning for HUL’s extensive personal care portfolio.
He most recently served as Chief Strategy Officer at Mindshare India, where he provided strategic solutions, drove innovation, and delivered growth across its client portfolio. Prior to that, he led the Google relationship at Media Futures Group across India and Southeast Asia and held a leadership position at Mindshare China.
Read More: Mindshare appoints Vinish Mathews as chief strategy officer; joins leadership board: Exclusive
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.