Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Apple’s iPhones could soon see a dramatic price increase due to the latest round of tariffs imposed by former U.S. President Donald Trump. Analysts predict that if Apple passes on the additional costs to consumers, prices could rise by 30% to 40%, making the top-end iPhone 16 Pro Max nearly $2,300.
Most iPhones are manufactured in China, which has now been hit with a 54% tariff. While Apple previously secured exemptions during Trump’s first term, no such relief has been granted this time. As a result, the company faces a difficult choice—either absorb the costs or raise prices.
Apple’s stock fell over 8% following the tariff announcement, marking its worst trading day since 2020. With iPhone sales already slowing, analysts believe Apple may struggle to pass on more than a 10% price increase to customers. Some production has shifted to India and Vietnam, but these countries are also facing levies of 26% and 46%, respectively.
Industry experts warn that higher prices could weaken Apple’s competitive position, benefiting rivals like Samsung, which faces lower tariffs. If Apple raises prices to cover the import duties, the company could take a $40 billion hit. Analysts believe negotiations between Apple, China, and the White House are inevitable, as the impact of these tariffs could be severe for the tech giant.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.