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Edelman India launches GCC Advisory Services
This offering is designed to help GCCs create a clear differentiation that can strengthen their India position among talent and stakeholders, whether they are looking to set up or already have a base in India.
Edelman’s GCC Advisory Services integrates data and insights-driven strategy with strong execution across perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement.
Edelman India announced the launch of GCC Advisory Services, a comprehensive advisory and communications offering to support Global Capability Centers (GCCs) as they establish and expand in India as innovation-led, strategic hubs for global companies. This offering is designed to help GCCs create a clear differentiation that can strengthen their India position among talent and stakeholders, whether they are looking to set up or already have a base in India.
Edelman’s GCC Advisory Services address three key imperatives, including brand building to attract talent in a highly competitive market, shaping internal narratives that unite global values with local ambition, and crafting their ‘made in India for the world’ innovation story to build reputation among various stakeholders, highlighted the company in its statement.
“GCCs in India are shaping innovation agendas, driving digital transformation, and influencing how global businesses are building skills to power growth”, said Bhavna Jagtiani, CEO of Edelman India.
She added, “Over the last year, our team of specialists have been advising GCCs across sectors — from fintech and biotech to energy and retail. Through our full suite of our cross-functional expertise, we are able to lead these centers in building brand reputation in a dynamic environment, attracting talent, and telling their story focused on innovation and growth.”
Edelman’s GCC Advisory Services integrates data and insights-driven strategy with strong execution across perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement. The offering leverages communications tools to create multiple touchpoints to ultimately help them transition from being operational hubs to strategic drivers of innovation and leadership, added the statement.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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