Brand Makers
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'It's Hyundai, Like Sunday': A Super Bowl lesson in pronunciation
Hyundai's ads voiced by actor Jeff Bridges tackled the all-too-common mispronunciation of the brand. With a catchy twist, it clarified that it's "Hyundai, as in Sunday".
In the ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then been crowned the 2009 North American Car of the Year. (Image source: YouTube)
In a memorable Super Bowl ad, actor Jeff Bridges introduced audiences to the Hyundai Genesis, which had then just been crowned the '2009 North American Car Of The Year'.
The ad, titled "Angry Bosses," took viewers on a humorous journey through the reactions of high-powered executives from luxury car brands like Lexus and BMW. The commercial announces that the Hyundai Genesis has been named the '2009 North American Car Of The Year,' a fact that may not require much context for most viewers.
However, it's the portrayal of Japanese and German bosses fuming over Hyundai's unexpected victory that steals the show, cleverly positioning the brand in the same elite league as its more established rivals.
What makes this ad particularly effective is its repeated emphasis on the Hyundai name, ensuring that audiences won't forget whose side they're on.
As viewers watch these corporate titans lose their cool, the ad cleverly reminds them that Hyundai's impressive recognition comes from a brand that stands confidently alongside automotive icons. "Win one little award and suddenly everyone gets your name right," remarks Bridges in the ad.
Unlike many commercials that keep viewers guessing until the very end, this ad made its identity crystal clear, emphasizing the brand name with relentless repetition. The clever framing of the Hyundai Genesis alongside high-end competitors not only highlighted the car's accolades but also positioned Hyundai as a serious contender in the luxury market.
So, the next time you're admiring a sleek new model, remember Jeff Bridges and the simple truth: "It's Hyundai, like Sunday."
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