Quantum Brief
Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar
Lay's introduces limited edition Dhoni packs
The nationwide launch of the Lay's Dhoni collector's packs is scheduled for May 4th, 2024.
The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni's phenomenal achievements on and off the field, stated the company.
Lay's unveiled its limited-edition Dhoni collector's packs. Hosted at Le Marche, South Point Mall, it followed a social media post announcing the launch, Lay's set the internet abuzz.
The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni's phenomenal achievements on and off the field, stated the company.
Saumya Rathor, category lead – potato chips at PepsiCo India, kicked off the launch with excitement, stating, "With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs are a celebration of the colossal fandom that surrounds Dhoni, offering a unique collector's item for his die-hard fans. Dhoni's legendary spirit aligns perfectly with Lay's – both celebrate excellence and pure joy. The early access frenzy was a sixer, proving fans are amped to collect these keepsakes. We expect these limited-edition packs to be a prized possession for Dhoni devotees of all ages, making every match an unforgettable celebration.”
The nationwide launch of the Lay's Dhoni collector's packs is scheduled for May 4th, 2024.
SPOTLIGHT
A recap of Storyboard18's biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.
Read MoreZee-Sony merger saga ends: Timeline of the failed merger
Sony Group Corp on Monday called off its merger with ZEEL, after two years of negotiating the $10 billion deal.