Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over '6e'
Automaker Mahindra claims its 'BE 6e' electric SUV branding differs fundamentally from IndiGo's '6E' airline designator, aiming to eliminate confusion.
IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.
Mahindra & Mahindra (M&M) announced on Tuesday that it is in discussions with InterGlobe Aviation, the parent company of IndiGo airlines, to amicably resolve a trademark dispute over the use of '6e' in its new electric SUV model, BE 6e, as per reports.
The automaker had introduced two electric brands—BE 6e and XEV 9e—earlier this month.
IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.
The automaker, however, contends that its trademark, "BE 6e," registered under Class 12 (vehicles), is distinct from IndiGo's "6e" and does not create confusion between the two, according to reports.
The company emphasized that "BE 6e" is a composite mark and differs significantly from IndiGo's standalone "6E."
On November 26, Mahindra unveiled the BE 6e and XEV 9e, marking its entry into the electric SUV segment. The BE 6e boasts a range of 682 km, while the XEV 9e offers a range of 656 km. Deliveries for these models are expected to commence in February-March 2025.
As of now, IndiGo has not issued an official statement regarding the ongoing discussions.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.