Advertising
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Myntra Jabong, the wholesale entity of ‘Myntra has announced Bollywood actor, Ayushmann Khurrana, as the brand ambassador for renowned global lifestyle brand, Nautica in India. Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally.
Nautica is available in physical stores and online on Myntra and Flipkart.
With Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.
The ad campaign highlights Nautica's latest season's collection, with Khurrana's visual montage emphasising the ease and style of a Nautica man. The campaign is being launched nationally across mediums, including, print, outdoor, social media and leading digital platforms. The Spring Summer collection is aimed at men between the ages of 22-60.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.