Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
Paytm narrows losses by 52.2% in FY25, cuts ad spend by to Rs 659 crore
Paytm's marketing expenses stood at Rs 102 crore in Q4 FY25 compared to Rs 83 crore in Q4 FY24--an increase of 23% YoY.
Paytm slashed its ad and promotion expenses from Rs 922 crore in FY24 to Rs 659.4 crore in FY25.
One 97 Communications Ltd, the parent company of fintech platform Paytm, narrowed its fiscal year 2025 losses by 52.2% to Rs 663.2 crore. In FY24, the company's losses stood at Rs 1390 crore.
The losses narrowed amid cuts in marketing and promotional expenses. The company slashed its ad and promotion expenses from Rs 922 crore in FY24 to Rs 659.4 crore in FY25.
However, the company increased its ad spending in the fourth quarter of FY25. The consolidated ad spending by Paytm stood at Rs 142.7 crore in Q4 FY25 compared to Rs 128.7 crore in the corresponding quarter last fiscal.
Paytm's marketing expenses stood at Rs 102 crore in Q4 FY25 compared to Rs 83 crore in Q4 FY24--an increase of 23% YoY.
Additionally, the revenue from operations declined to Rs 1911 crore in Q4 FY25 compared to Rs 2267 crore in Q4 FY24.
In the fiscal year 2025, Paytm's revenue from ops stood at Rs 6900 crore---30.8% down. In the previous fiscal (FY24), Paytm generated Rs 9977 crore from selling its products and services.
Paytm's Q4 FY25 losses stood at Rs 540 crore--an increase of 159% sequential basis.
In Q3 FY25, Paytm's losses were at Rs 208.6 crore.
Paytm's standalone losses stood at Rs 580.5 crore in Q4 FY25, and overall in overall fiscal, it surged to Rs 774.5 crore.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.