Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Instagram is testing a new Auto Scroll feature that lets users watch Reels hands-free. Once enabled, the platform will automatically scroll to the next Reel after the current one ends—perfect for users who enjoy passive browsing or like to multitask.
Currently available for iPhone users in the test phase, Instagram plans to expand the feature to Android devices soon.
How To Use Auto Scroll on Instagram: Open any Reel
Tap the three dots in the bottom-right corner
Select Auto Scroll from the menu
Once activated, the feature provides a continuous, seamless viewing experience without the need to manually swipe.
Instagram Introduces 3:4 Vertical Photo Format In another update, Instagram now supports a 3:4 vertical image format, a step beyond its traditional 1:1 square and 4:5 portrait options. The new format better matches the native dimensions of most smartphone cameras and applies to both single images and carousel posts.
Instagram Head Adam Mosseri confirmed the update via a post on Threads.
More Updates Coming Soon Instagram is actively developing and testing several additional features aimed at enhancing usability, including:
AI-powered editing tools
Smarter search capabilities
Customized feed controls
These updates are part of the platform’s broader strategy to stay ahead in the evolving social media landscape and give users more control over their experience.
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreAt the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.