Agency News
Why advertising agencies can no longer afford single-sector dependence
Instagram rolls out auto scroll for reels, here’s what it does
Instagram is testing a new Auto Scroll feature that lets users watch Reels hands-free.
Meta also reported positive response to its global nudity protection feature, which automatically blurs suspected nude images.
Instagram is testing a new Auto Scroll feature that lets users watch Reels hands-free. Once enabled, the platform will automatically scroll to the next Reel after the current one ends—perfect for users who enjoy passive browsing or like to multitask.
Currently available for iPhone users in the test phase, Instagram plans to expand the feature to Android devices soon.
How To Use Auto Scroll on Instagram: Open any Reel
Tap the three dots in the bottom-right corner
Select Auto Scroll from the menu
Once activated, the feature provides a continuous, seamless viewing experience without the need to manually swipe.
Instagram Introduces 3:4 Vertical Photo Format In another update, Instagram now supports a 3:4 vertical image format, a step beyond its traditional 1:1 square and 4:5 portrait options. The new format better matches the native dimensions of most smartphone cameras and applies to both single images and carousel posts.
Instagram Head Adam Mosseri confirmed the update via a post on Threads.
More Updates Coming Soon Instagram is actively developing and testing several additional features aimed at enhancing usability, including:
AI-powered editing tools
Smarter search capabilities
Customized feed controls
These updates are part of the platform’s broader strategy to stay ahead in the evolving social media landscape and give users more control over their experience.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.