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Reddit eyes AI-powered payday with new licensing model for Google, OpenAI
Reddit is in early talks with Google and OpenAI to revamp content licensing, seeking a usage-based payment model. The move could set a precedent for how user-generated data is valued and monetized in the AI era.
The social platform already licenses its discussions to Google under a deal worth about $60 million annually (Image Source: Unsplash)
Reddit is exploring a groundbreaking shift in how user-generated content is valued in the artificial intelligence era, holding early talks with Google and OpenAI on new content-sharing agreements that could redefine industry standards.
As per the media reports, the social platform already licenses its discussions to Google under a deal worth about $60 million annually, but Reddit is now pushing to move beyond flat fees. Instead, it wants compensation tied to how frequently and effectively its content fuels AI models, search results, and generative tools.
The proposed model would allow Reddit to benefit more directly from the rising demand for high-quality, conversational data that powers large language models. In return, Google’s traffic could drive deeper engagement on Reddit, generating fresh discussions that feed back into the AI ecosystem.
Neither Reddit, Google, nor OpenAI has confirmed the talks, but if successful, the arrangement could set a precedent for platforms rich in user-driven content, challenging the fixed licensing structures that currently dominate data-sharing deals.
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From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.