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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

The world of Artificial Intelligence has only begun to affect human lives. In times like these, staying up-to-date with the AI world is of utmost importance. Storyboard18 brings you the top AI news of the day.
AI infrastructure risks pose threat to India’s IT job engine, Economic Survey warns
The Economic Survey 2025–26 has warned that a worst-case global scenario driven by artificial intelligence could trigger a systemic shock with consequences worse than the 2008 global financial crisis, posing a direct threat to India’s IT-led white-collar employment model.
Google rolls out Chrome AI agent that can browse and complete tasks for users
Google is introducing an artificial intelligence assistant within its Chrome browser that can open websites and navigate them on a user’s behalf, according to a Bloomberg report. The new feature, called auto browse, enables users to ask an assistant powered by Gemini to carry out tasks such as shopping or planning travel without leaving the browser, Charmaine D’Silva, a director of product at Google, said.
India should prioritise AI applications, not large-scale frontier models, says Economic Survey
India’s competitive advantage in the artificial intelligence era lies in application-led innovation rather than attempting to replicate frontier-scale model development, the Economic Survey released on January 29 stated.
AI has yet to trigger mass job losses, says Economic Survey 2025-26
The Economic Survey 2025-26 has struck a more measured tone on artificial intelligence and job losses, suggesting that fears of large-scale displacement have not materialised so far, even as it cautions policymakers against underestimating longer-term risks.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.