Brand Makers
Dil Ka Jod Hai, Tootega Nahin

Republican U.S. Senator Ted Cruz introduced a bill on September 10 that would allow artificial intelligence companies to apply for temporary exemptions from federal regulations to facilitate innovation, according to a Reuters report.
Cruz, who chairs the Senate Commerce Committee, emphasized during a hearing that the proposed regulatory sandbox is “not a free pass.” He noted that AI developers and users must still comply with existing laws.
If enacted, the bill would permit federal regulatory agencies to grant exemptions for up to two years at a time. Companies applying for these waivers would be required to disclose potential safety and financial risks, along with plans to mitigate them.
Federal regulators currently oversee rules related to health data privacy, transportation safety, financial market stability, and more.
Consumer advocacy group Public Citizen criticized the proposal, warning it could treat Americans as "test subjects." The group also expressed concern over a provision that would allow the White House Office of Science and Technology Policy (OSTP) to override agency denials of waiver requests.
Notably, Cruz’s bill does not block state-level regulation—something the tech industry had pushed for. The White House has previously stated that maintaining some regulatory flexibility is necessary to foster innovation.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreFrom OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.