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Aditya Birla Group's bold move: Rs 500 crore annual bid for IPL title sponsorship across five years
The Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023.
Breaking down the numbers, the Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023. (Representative image by Aadil via Unsplash)
In a strategic move, the Aditya Birla Group has put forth a bid of Rs 500 crore annually, amounting to a total of Rs 2500 crore, for IPL title sponsorship over the next five years, covering the cycle from 2024 to 2028.
According to BCCI (Board of Control for Cricket in India) sponsorship guidelines, the Tata Group holds the primary option to retain the rights for the IPL title sponsorship.
Breaking down the numbers, the Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023.
This move by the conglomerate underlines a proactive approach to leverage the IPL's dynamic nature, not just as a sporting event but as a robust platform for strategic business growth and increased market relevance.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.