Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Celebs, Influencers will face Rs 50 Lakh fine for surrogate alcohol and tobacco ads
Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.
Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.
The Central Consumer Protection Authority (CCPA) is developing new rules to restrict celebrities and influencers from promoting alcohol and tobacco products through surrogate advertising. According to media reports, the guidelines will include fines of up to ₹50 lakh for violating the restrictions on surrogate ads.
Under these new rules, which are being drafted by the central consumer protection agency, celebrities and influencers found engaging in surrogate ads will incur a ₹10 lakh penalty for a first violation and a ₹50 lakh fine for each additional violation.
Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco. Celebrities endorsing items like soda, bottled water, CDs, USB drives, or apparel are required to ensure that these products don’t have messaging, branding, or packaging that closely resembles any alcohol or other restricted brands.
India has a total ban on tobacco and alcohol advertising. However, liquor brands often circumvent this restriction by advertising sodas or other products. The new rules aim to prevent brands from subtly promoting restricted items by linking them to permissible products.
Recently, the CCPA issued notices to Bacardi, Pernod Ricard, United Breweries, Radico Khaitan, and William Grant & Sons for allegedly promoting alcohol indirectly by advertising non-alcoholic products with similar branding.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.