Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The foreign direct investment (FDI) in the Indian information and broadcasting sector has gone down 31% in the first quarter of FY25.
According to the Department for Promotion of Industry and Internal Trade (DPIIT), the sector attracted FDI worth Rs 3,374 crore in the same period, as compared with Rs 4,893 crore worth of FDI received a year ago in the same period.
The report highlighted that the major investment in the quarter (April-June) came from Walt Disney, the company that invested Rs 2,839 crore. Meanwhile, IVY Entertainment Holdings (B4U Movies, B4U Kadak, and B4U Multiplex) invested Rs 219 crore.
It is to be noted that Walt Disney's mammoth investment comes at a time when its subsidiary Star India is in the process of merging with Viacom18 to create $8.5 billion worth media entity.
In FY24, the FDI in the sector increased by 87% to reach Rs 7,012 crore, which was up from Rs 3,745 crore in FY23.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.