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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
Government earmarks Rs 1,211 crore for publicity in 2025-26
The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.
Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.
The Indian government has allocated Rs 1,210.76 crore for Information and Publicity in 2025-26. In the Budget 2024-25, the Narendra Modi government had allocated Rs 1,089 crore maintaining a strong emphasis on advertising. Additionally, the government allocated Rs 2,829.70 crore for broadcasting as compared to Rs 2,959 crore in 2024-25.
The Government of India's revenue receipts from the Information and Publicity sector were ₹37.77 crores in 2023-24 and are estimated to be ₹47.90 crores in 2025-26. This revenue is generated through activities like public communication, media engagement, and advertisements.
Revenue from Broadcasting was ₹972.93 crores in 2023-24 and is expected to increase to ₹1227.90 crores in 2025-26. This income likely includes revenue from government-run broadcasting agencies like Doordarshan and All India Radio through advertisements and other services.
The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26. This expenditure includes government awareness campaigns, media outreach, and information dissemination.
The Broadcasting sector had an expenditure of ₹2897.74 crores in 2023-24, with a planned budget of ₹2829.70 crores for 2025-26. This spending covers public broadcasting services, infrastructure development, and digital initiatives in government-run media.
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From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreStoryboard18 Awards for Creativity assemble India’s most prestigious jury
The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.