Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Government earmarks Rs 1,211 crore for publicity in 2025-26
The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.
The Broadcasting sector had an expenditure of ₹2897.74 crores in 2023-24, with a planned budget of ₹2829.70 crores for 2025-26.
The Indian government has allocated Rs 1,210.76 crore for Information and Publicity in 2025-26. In the Budget 2024-25, the Narendra Modi government had allocated Rs 1,089 crore maintaining a strong emphasis on advertising. Additionally, the government allocated Rs 2,829.70 crore for broadcasting as compared to Rs 2,959 crore in 2024-25.
The Government of India's revenue receipts from the Information and Publicity sector were ₹37.77 crores in 2023-24 and are estimated to be ₹47.90 crores in 2025-26. This revenue is generated through activities like public communication, media engagement, and advertisements.
Revenue from Broadcasting was ₹972.93 crores in 2023-24 and is expected to increase to ₹1227.90 crores in 2025-26. This income likely includes revenue from government-run broadcasting agencies like Doordarshan and All India Radio through advertisements and other services.
The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26. This expenditure includes government awareness campaigns, media outreach, and information dissemination.
The Broadcasting sector had an expenditure of ₹2897.74 crores in 2023-24, with a planned budget of ₹2829.70 crores for 2025-26. This spending covers public broadcasting services, infrastructure development, and digital initiatives in government-run media.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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