UNION-BUDGET-2025

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Is the Gig workforce finally gaining recognition? Budget 2025's bold moves win corporate praise

Launched in 2021 by the Ministry of Labour and Employment, the e-Shram portal was designed to create a national database of unorganised workers. By registering, gig workers will receive identity cards, facilitating easier access to various government schemes tailored for informal workers.

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Budget 2025: IT Ministry allocates Rs 5 crore to Data Protection Board

IT Minister Ashwini Vaishnaw has indicated that the final data protection rules are expected to be notified by mid-year.

Advertising

High disposable income will boost AdEx, companies to increase ad budgets

Brands across multiple sectors are likely to increase their advertising spending by 15-20%.

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Government earmarks Rs 1,211 crore for publicity in 2025-26

The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.

Television

CNBC-AWAAZ dominates Budget coverage with 5 lakh concurrent views on YouTube during FM speech

CNBC-AWAAZ outperforms Zee Business with 3x viewership.

Brand Marketing

Budget 2025 Memes: Internet and brands react to FM’s big budget announcements with hilarious memes

As this year's budget was unveiled, netizens erupted into a meme fest, celebrating the announcement with a burst of online humour.

How it Works

Budget 2025: FM unveils plan to boost employment, focus on skilling, job creation

FM NIrmala Sitharaman outlined measures for Labour-Intensive sectors, to promote employment and entrepreneurship opportunities.

Brand Makers

Consumption is word of the day: Anupam Mittal, Radhika Gupta react to Budget 2025

New income tax reforms exempting earnings up to ₹12.75 lakh spark praise from industry leaders, promising a boost in consumption and economic growth.

Brand Makers

Nikhil Kamath bets on Makhana, now FM gives the superfood a boost; reactions galore

Zerodha co-founder Nikhil Kamath champions makhana for their exceptional nutritional benefits, touting them as India’s upcoming superfood. Union Finance Minister Nirmala Sitharaman, in the Union Budget 2025, announced the establishment of a dedicated Makhana Board in Bihar on Saturday.

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What gets cheaper after Budget 2025?

Here’s a quick rundown of the key items that will become more affordable after the budget announcement

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