Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Government to unveil country’s first state-owned OTT platform in Kerala: Reports
Kochi: C-Space, the first state-owned over-the-top (OTT) platform in India, is expected to be unveiled by the Kerala government next month.
With these constraints now lifted, OTT platforms, DPOs, and large advertiser consortiums can now independently set up or invest in audience measurement agencies.
C-Space comes at a time when Malayalam cinema is finding resonance in different parts and corners of India and the world thanks to the existing OTT giants like Netflix and Amazon Prime, as per Hindustan Times.
Kochi: C-Space, the first state-owned over-the-top (OTT) platform in India, is expected to be unveiled by the Kerala government next month, the report by HT further stated.
The platform, built under the banner of the Kerala State Film Development Corporation (KSFDC) using funds from the state government, has been envisaged to provide a fillip to award-winning films, short films and documentaries as well as open possibilities for low-budget independent cinema to reach a wider audience.
Read More:
“Currently at our film festivals, the local Malayalam flicks are viewed only by the delegates. Even if they go on to be released theatrically, only people in Kerala are able to watch them. For example, the films presented at the International Film Festival of Kerala (IFFK) or those winning state awards should get a wider audience. We need to bring cinema to people, that’s our responsibility,” Shaji N Karun, national-award-winning director and chairman of KSFDC, told HT.
SPOTLIGHT
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
Read MoreGIFT City powers Gandhinagar’s bid to be ‘next Bengaluru’ with $64 billion GCC growth
The GCC's expansion is not limited to GIFT City. These centres are also accelerating in tier-2 locations such as Bhubaneshwar, Coimbatore, Kochi, and Chandigarh, where promising talent pools are attracting interest