Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
In a bid to combat the rising threat of deepfake technology, Union Minister for Electronics and Information Technology and Communications, Ashwini Vaishnaw, announced today the initiation of rule drafting to address the deepfake issue.
During a press conference, Vaishnaw spoke about the government's concern over the widespread impact of deepfakes across various industries, from entertainment to media and even politics. There is an urgent need for regulations to counter this emerging threat to democracy.
The rule-drafting process, set to commence immediately, aims to establish clear guidelines and penalties for both platforms hosting AI-generated synthetic content and individuals uploading videos featuring deepfakes.
“We will bring on regulations and actionable items over the next 10 days,” he said.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.