Agency News
Why advertising agencies can no longer afford single-sector dependence

In a bid to combat the rising threat of deepfake technology, Union Minister for Electronics and Information Technology and Communications, Ashwini Vaishnaw, announced today the initiation of rule drafting to address the deepfake issue.
During a press conference, Vaishnaw spoke about the government's concern over the widespread impact of deepfakes across various industries, from entertainment to media and even politics. There is an urgent need for regulations to counter this emerging threat to democracy.
The rule-drafting process, set to commence immediately, aims to establish clear guidelines and penalties for both platforms hosting AI-generated synthetic content and individuals uploading videos featuring deepfakes.
“We will bring on regulations and actionable items over the next 10 days,” he said.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.