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Nihilent unveils Emoscape AI to decipher emotions, drawing on ancient Indian principles
Incorporating Emoscape into advertising campaigns allows companies to assess real-time emotional responses to content, refining approaches to better meet consumer needs and expectations.
Nishant Arora, SVP – Marketing, Netcore Cloud, said, “The era of ‘guesswork marketing’ is over. Marketers no longer need more dashboards, they need decisive, intelligent action. Agentic AI marks a turning point, where systems don’t just inform decisions, they make them. Netcore’s Agentic AI doesn’t just interpret signals, it turns them into autonomous actions across the customer journey. This report distils how leading brands operationalise AI, offering marketers a proven path to scale with precision."
Nihilent's Emoscape Emotion AI engine, unveiled in Pune, India, heralds a new era in emotion recognition, as per the company. This technology, deeply rooted in India's ancient Natyashastra, bridges centuries-old wisdom with modern AI, enhancing understanding and application of emotions across various fields. Utilizing advanced 3D motion capture and AI algorithms, Emoscape detects emotions with precision, requiring just a camera for non-invasive emotional analysis.
L. C. Singh, Founder of Nihilent, emphasized the platform's potential: "Technology should serve a higher human purpose. With Emoscape, we introduce AI that respects the emotional core of human interaction, merging classical Indian emotional theory with AI innovation. This offers new ways for industries to interact with human emotions, bringing clarity, empathy, and awareness to healthcare, education, sports, and workplace wellness."
Beyond these domains, Emoscape's understanding of human behavio impacts advertising and marketing. Emotion AI can revolutionize these fields by offering deeper insights into consumer sentiments, enabling more personalized and effective marketing strategies. By recognizing subtle emotional cues, brands can craft campaigns that resonate emotionally, fostering stronger connections with audiences.
Incorporating Emoscape into advertising campaigns allows companies to assess real-time emotional responses to content, refining approaches to better meet consumer needs and expectations. Similarly, in marketing, understanding nuanced consumer emotions can drive engagement, loyalty, and retention by aligning products and messages with emotional triggers.
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