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Which e-commerce platforms do Indian dads prefer?
The YouGov BrandIndex revealed the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.
Fashion brands are predominantly leveraging Advanced CTV formats (DCO and API-Triggered), accounting for 67% of high-performing campaigns, followed by Advanced OLV format at 23%, to deliver seamless shopping experiences directly within the viewing interface.
With Father’s Day just around the corner, the YouGov BrandIndex revealed the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.
Amazon tops YouGov’s Dad Rankings in India, with an impressive score of 75.1.
Flipkart takes the second place (score of 67.6), followed by Myntra in third (34.3).
Interestingly, grocery brands are carving out a notable presence among Indian dads. Big Basket, Reliance Fresh, Flipkart Supermart, and Amazon Fresh have all claimed positions in the top 10 list, ranking 5th, 7th, 8th, and 10th respectively. This indicates that dads are increasingly turning to online platforms for their grocery shopping needs.
Online fashion, beauty and electronics platform Meesho takes the sixth spot in the list (score of 25.5), and Ajio finishes in ninth place (20.2).
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