Google announces 30000 layoffs from ad sales division post new AI innovation

The new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.

By  Storyboard18| Dec 26, 2023 3:15 PM
1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Amidst all the layoff news, Google has now added 30000 employees to the running tally. The tech giant is planning to let go of 30000 employees from its ad sales unit after its recent advancements in artificial intelligence said president of the Americas and global partners Sean Downey last week. As per a news report, new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.

This AI-powered innovation called Performance Max was launched in 2021 by Google. Through updates and inclusion of Generative AI-based features, the planner is able to create custom ads.

Advertisers have been rapidly adopting Performance Max to sell ads for Google services like YouTube, Gmail, Discover, Search, Maps, etc.

Earlier this year, Google fired 12000 employees, making the exodus, the biggest in the company’s history.

Tags
First Published onDec 26, 2023 3:15 PM

SPOTLIGHT

Brand MarketingAI is rewriting the rules of B2B marketing with a human touch

Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.

Read More

Dream11 pauses paid contests, Dream Sports shifts focus to FanCode, DreamSetGo

Both full-time and contractual staff have been briefed on a transition plan, with the company now steering toward its other verticals — FanCode, DreamSetGo, and Dream Game Studios.