Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

Google celebrated Valentine’s Day 2024 with a whimsical scientific doodle and urged people to form connections through chemistry and uncover their own chemical persona.
Upon clicking on Wednesday’s doodle, a new page called Chemistry CuPd, opens up, offering options of taking a quiz to discover one’s chemical element. One can also choose whatever element they want from a list. After answering questions to find out one’s own personality element, individuals can initiate bonds with other elements like hydrogen, sodium, nitrogen, etc., by swiping left, reminiscent of online dating.
After swiping left on a certain element, a bond is formed, and then the player is prompted to initiate a combination. The player is permitted to make bonds with all the 18 elements, each possessing distinct personality traits. Similar to dating apps, there is a bio that states everything about an element, enabling users to make informed decisions regarding their bonds.
Celebrating Valentine’s Day involves creating diatomic bonds. These bonds result from the connection between two atoms, which can either be of the same element, such as hydrogen gas (H2), or different elements, like hydrogen chloride (HCl). Google's explanation regarding the interactive doodle explores this concept, emphasising the significance of diatomic molecules in the celebration of Valentine's Day.
An excerpt from the blog stated that the interactive game Doodle for today celebrates Valentine's Day with a scientific twist, focusing on chemistry. It humorously asked, "Are you made of beryllium, gold, and titanium? Because you're BeAuTiful!" emphasising the importance of chemistry.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.