Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
JioCinema made a splash with its Indian Premier League debut (IPL), breaking records with its viewership and download numbers. The platform set a new record for being the most installed app in a single day with over 2.5 Cr. downloads on its opening day.
The excitement didn't stop there as millions of users tuned in to watch their favorite cricket teams compete during the Gujarat Titans vs Chennai Super Kings fixture. With over 6 crore unique viewers and a peak concurrency of over 1.6 Cr. on JioCinema, the match became one of the most-watched events on the platform. The total match views on Day 1 on JioCinema touched an impressive 50 crore showcasing the platform's growing popularity and success in the highly competitive world of sports streaming.
JioCinema's success however isn’t limited to the TATA IPL season alone. The platform also had a remarkable run during the FIFA World Cup, with millions of users tuning in to watch the matches on the platform. 40 billion minutes of watch time was clocked across Sports18 and JioCinema, which continued to be the number one downloaded free app on iOS and Android throughout the tournament. Over 110 million viewers consumed FIFA on digital, making India one of the highest digital viewership markets for the FIFA World Cup. On the final day alone, 32 million viewers tuned in to JioCinema.
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreAt the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.