Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Advertising agency Tilt Brand Solutions has been appointed by MG Motor India as its creative partner.
MG Motor India is launching Comet EV which is touted to solve urban mobility issues for India. Tilt Brand Solutions, which is a part of Quotient Ventures, its responsibilities will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.
Recently, Tilt Brand Solutions also won the mandate of manufacturing and hospitality company Kohler India. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.