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Myntra appoints Tilt Brand Solutions as its agency of record
Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.
Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)
Mumbai-based creative agency Tilt Brand Solutions has been appointed as the agency of record for brand and communications by Myntra.
Tilt Brand Solutions works with clients such as BlinkIt, CoinDCX, Flipkart, Fossil, Groww, Licious, Swiggy, PhonePe among many more. The agency will leverage its expertise to provide media and communication solutions for Myntra.
Rajiv Chatterjee, group chief growth officer, Quotient Ventures said, “Myntra is a prestigious addition to our client portfolio and we are thrilled to partner with them at a stage when they have accelerated their growth ambitions. We are confident in our ability to bring to bear on this journey, our proven competencies in data-based strategy, understanding culture and great storytelling.”
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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