Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Puma claims relationship with Virat Kohli Is long-standing
The sportswear major confirms that Puma’s partnership with brand ambassador Virat Kohli is alive and kicking.
Puma has confirmed the same to Storyboard18
Reports of Virat Kohli parting ways with Puma after eight years have surfaced, causing quite a stir and prompting the sportswear major to issue a statement.
Commenting on the floating news about Kohli splitting with Puma, Karthik Balagopalan, Managing Director of PUMA India said, “PUMA’s relationship with Virat Kohli is long-standing and continues.”
Reports claimed that Kohli was going to end his association with the brand after eight years. The sport star’s association with Puma began with a landmark deal valued at a Rs 110 crores back in 2017. The reports indicated that Kohli is transitioning to a new role as the face of Agilitas Sports Pvt Ltd, company founded by former Puma India Managing Director Abhishek Ganguly.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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