Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being.
This announcement comes on the heels of Bold Care's wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men's sexual health.
Rajat Jadhav, Founder & CEO of Bold Care, shared his enthusiasm about Ranveer's involvement, stating, "Ranveer's energy, authenticity, and commitment to breaking stigmas perfectly align with our brand values. The #TakeBoldCareofHer campaign was a game-changer, and his co-foundership is a testament to his belief in our mission. We're confident that with Ranveer on board, we can reach even more men and create a positive impact on their lives."
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.