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Arattai App: All you need to know about Zoho’s made-in-India "WhatsApp killer"
Discover Arattai, Zoho’s made-in-India messaging app. Features, privacy, user growth, and how it compares to WhatsApp in 2025.
Arattai is an Indian chat and calling app available on Android, iPhone, desktop, and TV.
WhatsApp has long dominated India’s messaging landscape, but growing concerns over privacy, data security, and India’s push for local alternatives have opened the door for homegrown apps. Enter Arattai, Zoho’s new messaging platform designed to offer a secure, India-first alternative. As the race for a “WhatsApp replacement” heats up, Arattai is gaining attention for its privacy-first approach and Indian development credentials.
What is Arattai?
Arattai is a messaging app created by Zoho, one of India’s most respected tech companies known for enterprise software solutions. Arattai means “casual chat” in Tamil. It was first launched in January 2021 as a beta “friends-and-family trial”. Today, the app is available on Android, iOS, and web platforms. Unlike many other messaging apps, Arattai emphasizes privacy, security, and a clutter-free experience, aiming to combine global standards with a distinctly Indian user focus.
Key Features of Arattai
End-to-End Encryption: Messages, calls, and media are protected, offering robust privacy.
Multi-Platform Support: Available on mobile and desktop with seamless sync.
Group Chats and Media Sharing: Supports large group conversations and multimedia content.
Unique Indian Context Features: Local language support and regional customization.
Minimal Ads and Clutter-Free Interface: Focused on a smooth user experience rather than aggressive monetization.
User Adoption and Market Reception
While still in its early stages, Arattai has garnered interest from privacy-conscious users and businesses looking for Indian alternatives. Early reviews highlight its simple interface, reliable messaging, and focus on user security. With India’s 500+ million messaging users, Arattai has significant room to grow if it can retain early adopters and scale efficiently.
Arattai vs WhatsApp and Other Competitors
WhatsApp: Dominates in user numbers but faces criticism for data-sharing policies.
Koo and Hike: Attempted to capture local users but struggled with adoption and network effects.
Arattai: Leverages Zoho’s credibility, focusing on privacy and a user-first experience.
Arattai aims to differentiate itself with strong encryption, minimal ads, and features tailored to Indian users, offering a compelling reason for users to switch or use it alongside existing platforms.
Challenges and Opportunities
Challenges:
Competing against the massive WhatsApp user base.
Convincing users to switch platforms.
Scaling infrastructure to meet growing demand.
Opportunities:
Increasing privacy concerns among users.
Government support for homegrown apps.
Potential partnerships with Indian enterprises and educational institutions.
Will Arattai Become India’s Go-To Messaging App?
Arattai enters a competitive market at a pivotal time. With a strong emphasis on privacy, seamless user experience, and Zoho’s trusted brand backing it, the app has potential. Whether it can challenge WhatsApp’s dominance remains to be seen, but for users seeking a secure, India-first messaging platform, Arattai is worth exploring today.
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