Agency News
Why advertising agencies can no longer afford single-sector dependence
Trademark infringement: Rolex sues WatchStyler
The trademark of the luxury watch brand on the counterfeit watches and the materials that were used in their manufacturing are inferior, asserts Rolex.
The trademark of the luxury watch brand on the counterfeit watches and the materials that were used in their manufacturing are inferior, asserts Rolex. The brand went on to state that Watchstyler knowingly used these spurious designations. (Image source: Unsplash)
Rolex Watch USA, a luxury watch brand, sued WatchStyler Inc, a customs part provider for Rolex watches (as specified by their official website) for trademark infringement related to the sale of allegedly counterfeit watches.
The luxury watch brand, which filed a complaint in the US district on February 1 stated that on numerous occasions over the past few years, it purchased watches that used its registered trademarks from a website by Watchstyler, which, according to them, was not licensed to sell Rolex watches.
The trademark of the luxury watch brand on the counterfeit watches and the materials that were used in their manufacturing are inferior, asserts Rolex. The brand went on to state that Watchstyler knowingly used these spurious designations.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.