Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
n the final regional round for the West Zone of the Brand Blitz Quiz, quizmaster Sai Ganesh was joined by Roshan Abbas, a media professional, actor and partner - The Glitch.
An image of a makeup collection is shown to participants during one of the rounds of the quiz.
Ganesh’s question to the panellists was on Rare Beauty’s ‘Mabel Mora’ collection being a collaboration with which popular show. One of the panellists answered ‘Only Murders In The Building’. Ganesh went on to further reveal that American singer and actor Selena Gomez owned Rare Beauty, and the collection was named after her character.
Abbas shared a fun fact that the shooting took place in an actual building and not on any set. One of the panellists shared another fact stating that the music for the show was by an Indo-American music composer named Siddhartha Khosla.
Another panellist highlighted that the show made fans recreate the look using Rare Beauty makeup, which became a big trend.
Another fun fact is that throughout the show, the makeup brand has been prominently displayed.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.