Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
'Utterly shameful': Ganpati pandals depicting Ahmedabad Air India crash spark social media fury
Pandals in Nagpur and Ahmedabad depicting the June 12 Air India crash have drawn widespread criticism for being “disrespectful and distasteful,” with social media users and aviation experts condemning the themes.
Organisers of the Nagpur pandal defended the theme, insisting it was meant to be symbolic rather than shocking.
At least two Ganesh Chaturthi pandals this year have stirred controversy by recreating the June 12 Air India crash, one of India's most fatal aviation strategies.
In Nagpur, a pandal in Jaripatka featured a 3D model of an aircraft wedged into a gate, symbolizing the Air India plane that crashed into a hostel in Ahmedabad, claiming the lives of 12 crew members and 229 of the 230 passengers.
Meanwhile, a pandal in Ahmedabad recreated the crash site in harrowing detail, including burnt buildings and rescue workers who reached the scene within minutes.
Videos of both pandals have gone viral, with the Ahmedabad clip surpassing 9 million views on Instagram.
Aviation analyst Vinamra Longani criticized the displays, calling them "beyond distasteful." On X, Longani wrote, "A Ganpati pandal themed around the @airindia crash is not creative. It’s deeply disrespectful to the victims, their families, and the entire aviation community.”
Organisers of the Nagpur pandal defended the theme, insisting it was meant to be symbolic rather than shocking.
"“We wanted to honour those who lost their lives and also remind people that even in disaster, faith shows the way forward,” a mandal member told TOI. “The contrast of the wreckage outside and Bappa’s calm inside represents strength and continuity.”
However, social media users largely condemned the themes.
Many called it insensitive and exploitative. "A matter of utter shame. Authorities in Nagpur should take strict action against this," one X user wrote.
Another commented, "Anything can be used for content nowadays it seems... disgusting."
Others questioned the appropriateness of blending devotion with tragedy, saying, "This is not any kind of theme! Many families lost their loved ones in this tragic incident, it may hurt them."
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.