SOCIAL-MEDIA

Brand Marketing

Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

Aravind Srinivas, CEO of Perplexity AI, shared the news on LinkedIn, noting the app’s record-breaking performance and thanking users for their support following the Airtel partnership.

Brand Makers

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

The famed adventurer passed away in a tragic paraglider crash on July 17 in Porto Sant'Elpidio, a coastal city in eastern Italy.

How it Works

WAVES Bazaar enabled content deals worth Rs 1,300 cr: Sanjay Jaju reveals at IICT inauguration

Speaking at the launch of WAVES outcome report and inauguration of the IICT-NFDC campus in Mumbai, Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, positioned India as a rising global hub for media, culture, and creative innovation.

Social Media

What really happened at the Coldplay concert with Astronomer's CEO and HR chief

An unexpected Coldplay concert moment put Astronomer executives Andy Byron and Kristin Cabot in the spotlight, raising questions and sparking online debate.

Digital

Amazon's live streaming service Twitch tests vertical video streams

Once fully rolled out, Twitch will compete with vertical video services like TikTok, Instagram Reels, and YouTube Shorts.

Social Media

From Infamy to Focus! Soham Parekh moves on, but says ‘nothing’s changed’ since moonlighting scandal

“My life hasn’t changed one bit,” Parekh recently wrote on X, sharing a casual reply to someone asking how he juggled such intense workloads, “I love what I do. Lol... I don’t have anything else to do.”

Brand Marketing

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Bharti Airtel offers one-year free Perplexity Pro subscription to users, prompting discussions on Apple interest, ad revenue potential, and AI adoption in India.

Digital

Stakeholders warn of chilling effect as SC eyes new online speech laws

As the apex court mulls boundaries for satire, comedy, and ‘offensive’ content online, India’s creators and legal experts call for nuance, not censorship, warning against a chilling effect on digital creativity.

How it Works

Centre pushes for urgent digital regulation, citing social media surveillance & cybercrime surge

Highlighting the extent of digital surveillance, Solicitor General Tushar Mehta informed the court, "Today, even a smart TV with a camera is a potential surveillance tool. Many public figures ask visitors to leave their phones outside because these devices have effectively become recorders. We are being continuously monitored by social media."

How it Works

Meta AI launches "Imagine Me" for personalized Image Generation

Users can create AI images by tagging @Meta AI in individual or group chats. Prompts should start with "Imagine me as...".

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