Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Dabur CEO on premiumization | BigBasket Co-founder's exclusive interview | BMC hoarding policy
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Vipul Parekh, Co-founder and CMO of BigBasket
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
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BigBasket expects 60% growth this festive season, eyes profitability by 2025
BigBasket expects to become profitable in the next 9-12 months, it is expecting a revenue growth of 40-50 percent this year as compared to last year.
Too much premiumisation can cause market share loss, warns Dabur’s CEO
Mohit Malhotra, CEO, Dabur, pointed to attrition from the non-herbal to herbals segment in Oral Care. "As far as market share is concerned, too much of premiumization, you end up losing actually market share, and that is exactly what is happening with market leader," he said.
BMC releases hoarding policy; includes stringent regulations for DOOH, holds advertisers responsible for mishaps
The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.
AI-powered tools to enhance productivity, not replace jobs: Shiprocket's Somil Agrawal
According to Shiprocket, artificial jewellery is the top-performing category in e-commerce exports, accounting for 40% of exports.
Geopolitical tension, climate change hit biscuits biz: Britannia
Britannia has anticipated threats in its rusk and dairy categories due to increasing health expectations, preference for local players, rise in milking prices, and rising trends in input costs like labour and raw materials.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.