Gaming
From Valsad to SC: Justice Pardiwala holds fate of $3 billion gaming industry, 2 lakh jobs
EV ads soar | Hero MotoCorp AdEx surge | 'Fake Shaadi' trend explained
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
The results were announced on Thursday during a grand felicitation ceremony at Vigyan Bhawan, where President Droupadi Murmu conferred the awards to winning cities.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing, and business of brands.
India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports
Electric vehicle advertising is surging with EVs set to cross 50% of auto adex by FY26 but supply chain volatility, import dependency, and critical material shortages threaten to derail long-term momentum.
How Indian advertising firms and talent are turning Dubai into a launchpad for regional influence
Indian creatives are turning Dubai into a thriving hub for regional work, leveraging cultural insight, cost efficiency and cross-border collaboration to shape Middle East advertising.
Hero MotoCorp AdEx surges by 18.6% in FY25; Aims to scale up 'Quality, Technology'
HMCL's profit rose by 17% to Rs 4,375.81 crore in FY25. In the previous fiscal year, the company recorded a profit of Rs 3,742.16 crore.
MIB opens ratings market: Without Census, TRP reboot risks data gaps, warn experts
While the proposed liberalization promises more transparency, innovation, and competition, industry veterans stress the need for caution. Without standardization and strong privacy safeguards, India could be trading a monopoly for a free-for-all.
Explained: The rise of India’s ‘Fake Shaadi’ trend
A fake shaadi is a party designed to mimic the full-blown experience of an Indian wedding, except the real couple. This adds up to the Indian wedding market, which as for FY24 is the second largest in the Indian Retail Market with its market size of over Rs 11 trillion.
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SPOTLIGHT
Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.