Godrej & Boyce rebrands | TN's gaming rules | Apurva Sircar joins Flying Man Ventures

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18| Nov 28, 2024 5:05 PM
Rs 1200 crore investment is planned over the next 3-5 years on tech and digital skills by Godrej Enterprises Group.

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.

Godrej & Boyce rebrands, launches new identity

Godrej Enterprises has unveiled a transformative new brand identity that marks a significant step forward in its illustrious 127-year history.

Tamil Nadu’s online gaming rules to float next month

Stakeholders demand that video games should also be regulated by Tamil Nadu Online Gaming Authority (TNOGA) and be given equal treatment as Real Money Gaming.

UK Competition Court rejects Google’s challenge to £7bn consumer lawsuit UK antitrust court piles further pressure on Google by giving "unanimous" approval for search-engine consumer compensation claim to proceed.

Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO

Apurva Sircar previously led Bandhan Bank as senior vice president and head of marketing.

Can Colgate outshine peers? Volume growth key after ad spend jump

Colgate has been effectively leveraging AI-driven tools to deliver personalized consumer interactions on e-commerce platforms, resulting in 1.5x growth in engagement and content performance.

Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published onNov 28, 2024 5:05 PM

SPOTLIGHT

DigitalFrom Clutter to Clarity: How Video is transforming B2B storytelling

According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)

Read More

Explained: Standing Committee’s draft report on India’s fight against Fake News

India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.