Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO

Apurva Sircar previously led Bandhan Bank as senior vice president and head of marketing.

By  Kashmeera SambamurthyNov 28, 2024 10:14 AM
Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO
Apurva Sircar brings over 20 years of multifaceted marketing experience to the financial sector. (Image: Sircar at the Storyboard18 - Visionaries chapter in Delhi with L'Oreal India MD Aseem Kaushik and Kulmeet Bawa, Global Chief Revenue Officer, SAP Business Technology Platform.

Apurva Sircar, who led Bandhan Bank as senior vice president and head of marketing, has joined Flying Man Ventures as chief executive officer.

Sircar shared in a note, "I join as the CEO of Flying Man Ventures (FMV), a company Leander founded. My role will be to drive the various businesses that FMV plans to venture into. Through sport, sports education, health & wellness, corporate collaborations, entertainment, and other avenues, we aim to create a lasting and deep impact in making the world around us a better place. More details to follow."

Sircar began his career as a trainee at Showtime Events and then went on to work across Blow Past Industries, Heinz India, Kotak Mahindra Bank, Birla Sun Life Insurance and Ageas Federal Life Insurance.

As the former vice president, head - brand, insights, corporate communications and digital marketing, Sircar and his team drove the entire sports sponsorship strategy and saw success in making the brand be seen and perceived in the right light. Some of the accomplishments include the signing of Leander Paes as the face of one of their marathons and Sachin Tendulkar for three of their marathons. The brand also sponsored a programme involving Pullela Gopichand to boost Indian badminton's success at the global level.

Flying Man Ventures, which was established on March 23 2021, is a sports and recreation instruction company.

First Published on Nov 28, 2024 9:31 AM

More from Storyboard18

Brand Makers

Kathryn Hurlock: Hope of healing keeps pilgrimages alive

Kathryn Hurlock: Hope of healing keeps pilgrimages alive

Brand Makers

Neeraj Chopra: Chasing the feeling of flight beyond medals and records

Neeraj Chopra: Chasing the feeling of flight beyond medals and records

Brand Makers

Paytm Money appoints Sandiip Bharadwaj as CEO

Paytm Money appoints Sandiip Bharadwaj as CEO

Brand Makers

From media planners to brand CEOs, Astrology secretly claims a seat in the boardroom

From media planners to brand CEOs, Astrology secretly claims a seat in the boardroom

Brand Makers

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

Brand Makers

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Brand Makers

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Brand Makers

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56