Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO

Apurva Sircar previously led Bandhan Bank as senior vice president and head of marketing.

By  Kashmeera SambamurthyNov 28, 2024 10:14 AM
Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO
Apurva Sircar brings over 20 years of multifaceted marketing experience to the financial sector. (Image: Sircar at the Storyboard18 - Visionaries chapter in Delhi with L'Oreal India MD Aseem Kaushik and Kulmeet Bawa, Global Chief Revenue Officer, SAP Business Technology Platform.

Apurva Sircar, who led Bandhan Bank as senior vice president and head of marketing, has joined Flying Man Ventures as chief executive officer.

Sircar shared in a note, "I join as the CEO of Flying Man Ventures (FMV), a company Leander founded. My role will be to drive the various businesses that FMV plans to venture into. Through sport, sports education, health & wellness, corporate collaborations, entertainment, and other avenues, we aim to create a lasting and deep impact in making the world around us a better place. More details to follow."

Sircar began his career as a trainee at Showtime Events and then went on to work across Blow Past Industries, Heinz India, Kotak Mahindra Bank, Birla Sun Life Insurance and Ageas Federal Life Insurance.

As the former vice president, head - brand, insights, corporate communications and digital marketing, Sircar and his team drove the entire sports sponsorship strategy and saw success in making the brand be seen and perceived in the right light. Some of the accomplishments include the signing of Leander Paes as the face of one of their marathons and Sachin Tendulkar for three of their marathons. The brand also sponsored a programme involving Pullela Gopichand to boost Indian badminton's success at the global level.

Flying Man Ventures, which was established on March 23 2021, is a sports and recreation instruction company.

First Published on Nov 28, 2024 9:31 AM

More from Storyboard18

Brand Makers

‘Didn’t imagine we’d be here’: Darpan Sanghvi of Good Glamm apologizes for unpaid salaries

‘Didn’t imagine we’d be here’: Darpan Sanghvi of Good Glamm apologizes for unpaid salaries

Brand Makers

Marico clocks double-digit revenue growth in Q1FY26, maintains brand-building investments

Marico clocks double-digit revenue growth in Q1FY26, maintains brand-building investments

Brand Makers

Bira 91's parent company B9 Beverages restructures its leadership team

Bira 91's parent company B9 Beverages restructures its leadership team

Brand Makers

Liverpool star Diogo Jota dies in Lamborghini crash in Spain, days after his wedding

Liverpool star Diogo Jota dies in Lamborghini crash in Spain, days after his wedding

Brand Makers

Arkade Developers acquires 100% stake in Filmistan for Rs 182 crore

Arkade Developers acquires 100% stake in Filmistan for Rs 182 crore

Brand Makers

Americana Restaurants' Alok Pandey joins Tim Hortons, Middle East as CEO

Americana Restaurants' Alok Pandey joins Tim Hortons, Middle East as CEO

Brand Makers

WPP Media names Eeshita Ghosh as Managing Partner

WPP Media names Eeshita Ghosh as Managing Partner

Brand Makers

Audi India sales decline by 14% to 2,128 units between Jan-June 2025

Audi India sales decline by 14% to 2,128 units between Jan-June 2025