Storyboard18 Newsbreak Confirmed: Godrej & Boyce rebrands, launches new identity
On September 26, Storyboard18 exclusively reported that Godrej & Boyce is gearing up for rebranding to be announced later this year.
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Godrej Enterprises has unveiled a transformative new brand identity that marks a significant step forward in its illustrious 127-year history. On September 26, Storyboard18's Imran Fazal first reported about Godrej & Boyce's rebranding plans.
In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, highlighted how the rebranding reflects the group’s vision of contributing to a ‘Viksit Bharat’—a developed India. “The new brand identity signifies moving forward, taking everything we’ve achieved over the years and putting it into the context of what India needs today,” said Holkar, speaking to Storyboard18's Shibani Gharat during the interview.
With businesses spanning aerospace, advanced engineering, furniture, appliances, and intralogistics, the rebrand aims to unify and modernize the group’s image while addressing the evolving aspirations and lifestyles of Indian consumers.
Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance. “We wanted to create a consistency of consumer experience across our businesses. The realignment provided an opportunity to establish a distinctly ownable identity,” she explained.
While the iconic Godrej cursive logo remains unchanged, the group has introduced visual and tonal modifications, including a bespoke font and a new colour palette. “It’s about creating a distinctive identity while building on the legacy we have,” Holkar added.
As India transitions into a new era, Godrej aims to balance its heritage with innovation. “We stand at an inflection point as a company and as a nation,” Holkar said. “To remain relevant, we need to understand evolving trends, consumer pain points, and how they prefer to engage with brands. Experience is everything today.”
The conglomerate is prioritizing service transformation across its consumer-facing businesses, adopting a data-led approach to offer a unified and personalized customer experience. In its furniture division, for instance, Godrej is exploring omnichannel strategies and modular, customizable products to cater to post-pandemic home design priorities.
Holkar also pointed to sustainability as a key focus area, especially in developing energy-efficient solutions for smart homes and influencing more conscious consumer choices.
On the B2B front, Godrej is positioning itself at the forefront of India’s growth story, with significant investments in aerospace, advanced engineering, and intralogistics. “We’ve been part of all of India’s space missions and are keen to strengthen partnerships with start-ups and tech-led companies in this space,” Holkar revealed.
She also underscored the importance of building smarter and greener infrastructure, such as Class A warehouses and energy-efficient data centres. “With AI and advanced computing driving exponential energy needs, we’re focused on innovative solutions for the future,” she said.
Looking ahead, Holkar stressed the importance of fostering a culture that encourages innovation and experimentation within Godrej. “As a fourth-generation leader, my priority is to create an environment where people feel free to push boundaries and build for the future,” she concluded.
With its bold new identity and a future-focused strategy, Godrej plans to not just redefine its brand but also contribute to a more progressive and sustainable India.
Watch the full interview on Storyboard18 on CNBC-TV18
