Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
Influencers promote crypto | Ageism in advertising | Swiggy increases ad spend
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Experts estimate that crypto exchanges contributed over ₹200 crore to advertising expenses in 2021, with over ₹90 crore spent during the IPL.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Influencers push crypto ads in rampant violation of ASCI guidelines
The ASCI guidelines state that all virtual digital asset-related advertisements released on or after April 1, 2022, must include the disc
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laimer.
The silent majority: Why brands need to embrace elderly consumers
Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.
Ipsos confirms talks with Kantar Media over potential $1 billion acquisition
French market research giant Ipsos eyes expansion with a potential buyout of Kantar's TV ratings data business. Read more
Intel Corporation's CEO Patrick Gelsinger steps down
Intel Corporation has named named chief financial officer David Zinsner and senior executive Michelle Johnston Holthaus as interim co-chief executive officers.
Swiggy supercharges ad spend, scaling up 13.2% to Rs 605.3 crore in Q2 FY25
Swiggy has narrowed its losses to Rs 490.8 crore in the September quarter of fiscal year 2025 compared to Rs 590 crore in the corresponding quarter of last fiscal year.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.