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PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047. (Image Source: Firstpost)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
WAVES to empower Indian artists to take content global: PM Modi
Speaking at the Rising Bharat Summit 2025, PM Narendra Modi emphasised the importance of focusing on art, music, culture, and creativity. He stated that entertainment is one of the largest global industries and is poised to expand further. Read more
Multiplex chains see ad revenue growth, but pre-pandemic levels still elusive amid footfall decline
Advertising has continued to be a vital driver, with pre-movie advertisements and in-theater branding providing significant monetization opportunities. Read more
Is your favourite influencer real? The blurring lines of authenticity in the age of AI
AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale. Read more
Cool Comeback: Legacy ice-cream maker Dinshaw's gets a brand makeover, taps into q-comm wave
Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years. Read more
Sanjeev Bikhchandani hits back at startup critics: 'Founders take a risk, we should be grateful'
Pushing back against recent criticisms by entrepreneur and columnist Suhel Seth, who claimed that “80% of Indian startups are nothing but a racket”, Info Edge founder Sanjeev Bikhchandani has come to the defence of India's startup ecosystem. Read more
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.