WAVES to empower Indian artists to take content global: PM Modi

Acknowledging the creator economy's role in India's vision of becoming a USD 5 trillion economy, Prime Minister Narendra Modi has once again emphasized the importance of art, music, culture, and creativity. In his key address at the Rising Bharat Summit 2025, on April 8, the PM highlighted that entertainment is one of the largest global industries and is set to expand further.

He mentioned that the creation of WAVES (World Audio Visual and Entertainment Summit) will encourage and celebrate art and culture. The PM also spoke about India’s vibrant and creative industries, including movies, podcasts, gaming, music, AR, and VR. He highlighted that the "Create in India" initiative is aimed at taking these industries to the next level.

"WAVES will encourage Indian artists to create content and make it global, while also inviting artists from around the world to collaborate in India", he added. The PM also urged Network18 to popularize the WAVES platform and encouraged young professionals from creative domains to join this movement. “WAVES should reach every home and every heart”, he emphasized.

He further urged universities, colleges, and research institutes across the country to carry engagement related to WAVES forward. Document the insights and suggestions that have emerged, study them, and bring them to the attention of policymakers. "Only then will this summit not just remain an event, but become a lasting impact," he added.

According to an EY report, India's influencer market—valued at Rs 2,344 crore in 2023—is projected to reach Rs 3,375 crore by 2026.

At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047.

In his address, the PM also mentioned that India's growth is being driven by its youth, their ambitions, aspirations and they have been the focus in the first 100 days of the government. “I am happy that this year's Summit's theme is linked to the aspirations of India's youth. I have seen the passion of making India Viksit among the youth of the nation. The roadmap of Viksit Bharat by 2047 will inspire and give direction to India's youth and give pace to the country.”

He also mentioned that tax exemption till Rs 12 lakh income will benefit the youth of the country and reiterated that India will soon become the third-largest economy in the world. He remarked that the enthusiasm, ideas, and participation of the youth are the driving force behind India’s resolve to become a developed nation.

The PM concluded the address by extending his best wishes to all those associated with the Summit, especially the young participants.