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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Regulating online ads, influencer marketing | PM on ONDC, ecomm | Pay DTH subscriber base drops
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Despite such mechanisms, the digital media has been reported with the highest number of violations of ASCI guidelines and with multiple non-compliances as well.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
MIB working on rules to regulate online ads, influencer marketing
In response to the parliamentary standing committee, the Ministry of Information and Broadcasting has shared that it is working on formulating rules to regulate online advertisements, including influencer marketing.
PM Modi hails ONDC's impact on small businesses, e-commerce sector
ONDC has started levying a fee of Rs 1.50 on every successful transaction worth Rs 250 and above from January 1, 2025.
Pay DTH subscriber base drops to 59.91 million, declines by 2.26 million in Q2 FY 2024-25, reveals TRAI data
As of September 2024, the Ministry of Information and Broadcasting (MIB) had granted approval for approximately 912 private satellite TV channels.
Maruti Suzuki's Alto, S-Presso see 190% sales jump in December 2024
Maruti Suzuki's mini car segment sales surged to 7,418 units in December 2024, up from 2,557 units in the same month last year.
NIVEA India appoints Siddhartha Juneja as E-Commerce Director
Juneja has over 15 years of experience in FMCG and retail and his career spans leadership roles at Mondelez, Flipkart, and Kellogg's.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.