AMAZON

Digital

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

With content costs rising and subscription growth plateauing, Amazon Prime Video introducing ads to Prime Video in India sparks debate over its hybrid monetisation strategy, shifting user expectations, and what’s at stake for brands and consumers alike.

OTT

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

A November 2024 report from Redseer Consulting indicates that India’s short-form video platforms generated approximately $95–100 million (₹790–830 crore) in ad revenue in FY24.

How it Works

Germany’s antitrust watchdog flags Amazon’s pricing rules as market power abuse

How it Works

Amazon boosts influencer commissions ahead of festive sales

With the festive season approaching, Amazon enhances its commission structure for influencers, aiming to drive engagement and sales across key product categories.

Quantum Brief

Mr Beast's 'Beast Games' set to make TV history with Prime Video deal

MrBeast will host and executive produce the show, which will exclusively debut on Prime Video in over 240 countries and territories globally.

How it Works

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Watch Listen

Manish Tiwary on Amazon India’s big festive campaign

In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of 'Amazon Se Liya' campaign and how it brings out the brand's purpose.

Quantum Brief

Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’

The e-commerce juggernaut’s country manager for India gives us the inside view of the brand's festive season campaigns.

Brand Makers

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

All the key executive moves in the world of brands.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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