BIG-TECH

Digital

Google takes Android dominance battle to Supreme Court

The NCLAT's March 28 ruling largely upheld the core findings of abuse. The tribunal agreed that Google leveraged its dominance in the markets for licensable operating systems for smartphones and app stores

Brand Makers

Google-owner Alphabet spends $14.72 billion on sales & marketing in FY25

Google’s advertising revenue climbed to $71.3 billion from $64.6 billion a year earlier, a 10.4 percent increase, with YouTube ad revenue jumping 13 percent to $9.8 billion. Compared to the previous quarter, ad revenue was up 6.6 percent, matching the sequential growth in overall revenue, while profit rose 2.17 percent.

How it Works

The AI checkmate: Google's licensing push tests the limits of tech–publisher power dynamics

As Google's licensing pilot unfolds, what remains to be seen is whether it can truly rebalance the equation between those who build the platforms and those who create the content that fuels them.

How it Works

Google boosts India's AI ambition with Gemini localization, developer support

A key announcement was the localization of onshore processing for Gemini 2.5 Flash. This aims to provide faster, low-latency AI performance for Indian developers, particularly in regulated sectors such as healthcare, finance, and governance.

Brand Marketing

Beyond total likes: Instagram tests per-frame engagement for carousels

In the past, Instagram head Adam Mosseri stated that carousel posts often achieve greater reach than single-image uploads. He cited two reasons: increased interaction opportunities due to multiple media elements and Instagram’s practice of resurfacing carousels by showing subsequent images to users who did not initially engage.

Brand Makers

Meta, X, LinkedIn appeal Italy's €1 billion VAT claim

The Italian Revenue Agency seeks €887.6 million from Meta, €12.5 million from X, and approximately €140 million from LinkedIn. These claims were issued in March, and the companies' appeal followed their mid-July response deadline.

How it Works

Airtel’s bold bet: Perplexity Pro lands on 370 mn phones, taking aim at Google in India’s AI race

For industry insiders, this feels like the start of a distribution war that might upend how discovery, search, and advertising are done in the world’s largest democracy.

How it Works

Meta hires two more Apple AI researchers after poaching their boss

Meta has reportedly offered significant compensation packages to engineers from Apple, with salaries several times higher than Apple's offers for foundation engineers.

How it Works

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Despite aggressive ad enforcement and user frustration with poor targeting and frequency, Indians remain reluctant to pay ₹129 a month to make the annoyance go away.

Brand Makers

From Madurai to Moradabad! Small-town India connection powering global tech giants

The latest addition to this growing list is Sabih Khan, who has just been named Chief Operating Officer (COO) of Apple. Sundar Pichai, Satya Nadella, Neal Mohan, are amongst others in this list.

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