Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
WhatsApp tests 'Group Member Tags' for personalized identification in chats
The tags can be used to describe professional roles, hobbies, or specific responsibilities within the group. Crucially, members fully control their own tags and do not require administrator privileges to set or edit them at any time.
Once set, the tags are persistent and remain visible even if a user reinstalls the app or switches devices, ensuring consistency. The tags are also specific to the group they are created in and do not carry over to other conversations. A wider rollout to other platforms is anticipated in the coming weeks.
WhatsApp is introducing a new feature that allows users to assign themselves personalized tags within group conversations, offering a clearer way to define roles or characteristics.
Currently available to select beta testers, the feature—dubbed 'Group Member Tags'—lets users create a custom 30-character label for their profile in a specific group. This is intended to add context and clarify a member's function, especially in large or professional chats.
The tags can be used to describe professional roles, hobbies, or specific responsibilities within the group. Crucially, members fully control their own tags and do not require administrator privileges to set or edit them at any time.
According to WABetaInfo, the functionality is present in the latest WhatsApp beta for Android (version 2.25.17.42). Tags must adhere to formatting rules, excluding special characters, checkmarks, or links.
Once set, the tags are persistent and remain visible even if a user reinstalls the app or switches devices, ensuring consistency. The tags are also specific to the group they are created in and do not carry over to other conversations. A wider rollout to other platforms is anticipated in the coming weeks.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.