Brand Makers
Bookstrapping: The Dirty Dozen by N Sundaresha Subramanian
The chapter titled ‘Companies Cry but Owners Party,’ speaks about the nexus between the establishment and a category of defaulters. Subramanian also highlights the misuse of the ‘corporate debt restructuring (CDR)’ scheme by big organisations. Later, the book refers to how the the CDR cell shutdown overnight, after faithfully serving Indian lenders and letters for 17 years, writes Reeta Ramamurthy Gupta.