BRAND

Brand Marketing

India’s Pop wave grows: AJIO partners with Spotify for inaugural I-Pop icons live

Brand Marketing

Perfetti Van Melle's Gunjan Khetan calls confectionery fast fashion; bets on format, flavour, tech

How it Works

From Goan to Korean: India’s food choices scale from 2x to 17x, reveals Swiggy

Brand Marketing

With consumers dressing down, Van Heusen rethinks its mix - and its media spend

How it Works

56% women in India’s music industry cite safety as top concern: Spotify–YouGov Study

Brand Marketing

PharmEasy penalised for ‘Basket Sneaking’ dark pattern; CCPA flags design flaw as unfair trade practice

Brand Marketing

Amul eyes bigger footprint in Israel; set to expand dairy exports beyond ghee

Brand Marketing

Classrooms to Controversy: Why Physics Wallah faces an FIR over its forest ad shoot in Kashmir

Brand Marketing

Brand vs Bollywood: Delhi HC restrains use of ‘BroCode’ as film title over trademark clash

Brand Marketing

Amazon India crosses $20 billion export milestone; sets $80 billion goal by 2030 amid U.S. tariff headwinds

Brand Marketing

Pop Mart’s Labubu mania cools as supply surge deflates global resale market

Social Media

Meta launches new safety tools and campaigns to protect seniors from online scams

Brand Marketing

Delhi HC backs WOW Momo in trademark battle, bars ‘WOW Burger’ for brand infringement

Brand Marketing

Netflix ties up with Mattel and Hasbro; turns “KPop Demon Hunters” into toy franchise

Brand Marketing

Festive cheer fuels 40% growth for Amazon Fresh, tier-2 cities lead the surge

Advertising

Mast or Meh: Swiggy, Zepto, OPPO, Titan and more - how brands capture Diwali hype

How it Works

From Snacks to Health: FMCG volume growth slips to 3.9% in Q3 FY25; Tier-2 cities outpace Metros

Brand Marketing

WinZO launches ZO Gold ahead of Diwali, aims to make Bharat’s 500 mn users part of global gold rush

Brand Marketing

Festive rush boosts gold sales as prices hit record highs, says Tanishq CEO

Brand Marketing

Philips loses 20-year patent battle in India over VCD technology

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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