BRAND

Brand Marketing

Brand vs Bollywood: Delhi HC restrains use of ‘BroCode’ as film title over trademark clash

Brand Marketing

Amazon India crosses $20 billion export milestone; sets $80 billion goal by 2030 amid U.S. tariff headwinds

Brand Marketing

Pop Mart’s Labubu mania cools as supply surge deflates global resale market

Social Media

Meta launches new safety tools and campaigns to protect seniors from online scams

Brand Marketing

Delhi HC backs WOW Momo in trademark battle, bars ‘WOW Burger’ for brand infringement

Brand Marketing

Netflix ties up with Mattel and Hasbro; turns “KPop Demon Hunters” into toy franchise

Brand Marketing

Festive cheer fuels 40% growth for Amazon Fresh, tier-2 cities lead the surge

Advertising

Mast or Meh: Swiggy, Zepto, OPPO, Titan and more - how brands capture Diwali hype

How it Works

From Snacks to Health: FMCG volume growth slips to 3.9% in Q3 FY25; Tier-2 cities outpace Metros

Brand Marketing

WinZO launches ZO Gold ahead of Diwali, aims to make Bharat’s 500 mn users part of global gold rush

Brand Marketing

Festive rush boosts gold sales as prices hit record highs, says Tanishq CEO

Brand Marketing

Philips loses 20-year patent battle in India over VCD technology

Brand Marketing

Nestlé to cut 16,000 jobs globally as new CEO pushes efficiency amid sales growth

Brand Marketing

Swiggy expands to healthy offerings, launches ‘no added sugar’ category ahead of Diwali

Digital

Airtel partners with IBM to power India’s AI and Cloud ambitions

Brand Marketing

From Fasting to Feasting: India’s festive appetite surges as food orders on Swiggy hit new highs

Brand Marketing

LG Electronics India surges 50% on market debut, tops parent’s valuation at $13 billion

Brand Marketing

Farmley declares week-long Diwali break to prioritise employee well-being

Brand Marketing

Tata Motors, Maruti Suzuki gain ground in September PV sales; Hyundai, Toyota lose share

Brand Marketing

AI phones, Rs6-crore discounts and digital-only ads: Inside Realme’s festive playbook

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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